The legendary Pebble Smartwatch is at the end: manufacturer Pebble is taken over by Fitbit – and tight. Team and knowledge should go up in Fitbit, already announced hardware will no longer exist. What happens to the money already paid the Kickstarter backer?
Pebble, once the pioneer among the Smartwatch manufacturers, adjusts the operation. “We have made the tough decision to close the company and to make Pebble devices”, the Californian start-up announced on Wednesday. Fitbit stressed devices were not part of the deal.
Pebble had caused a stir 2012 a Crowdfunding campaign on SOFTWARELEVERAGE, gathered at the the start-up money from users for his first watch. It gathered $10.2 million – the then record for the financing platform kickstarter. Total around two million Pebble devices were been delivered, it was now.
Soon another version of the computer’s clock by Pebble, as well as a small radio modem should for get on the road as a new product on the market. For this, Pebble had collected just under $13 million through Kickstarter, this year. The money will be refunded within eight weeks, they said.
Pebble in deep debt
The financial service Bloomberg reported on Wednesday, Fitbit will pay less than $40 million, and the debt and other liabilities by Pebble are higher than this amount.
Pebble had cannot convert his temporal advantage at Smartwatches in market share. Apple was using his computer clock started in April 2015 from the State to the market leader and holds this position with clear distance, even though sales declined significantly this year at least until the launch of a new version.
Fitbit had last own problems to do with competition from computer clocks such as the Apple Watch. The company disappointed analysts with the forecast for the current holiday shopping season.
Fitbit is the leader in fitness wristbands, which include for example, steps and calories. The company held out so far from the Smartwatch market and relied instead on a sports watch with fewer features. Now, co-founder and Chief James Park emphasized with the addition of Pebble should accelerate the development of new products.