With the launch of the Apple Watch just around the corner, the company has decided to pull the House out the window with an announcement of twelve pages in the March issue of Vogue magazine. The announcement could well pass for a catalog of minimalist, consisting exclusively of photographs of the three series of clock to actual size with details of their belts.
Apple boasts as well the design of Apple Watch in stainless steel with Milanese Loop bracelet and electric blue foot Belt Loop, Apple Watch Sport of aluminium in silver with sports belt (the only one that we know price, $ 349) and probably prohibitively expensive Apple Watch Edition of pink gold 18 carats with modern buckle belt.
And in the digital version of the magazine…
… Or this? advertisement of the #future @voguemagazine #vogue #tablet #march2015 #applewatch
A video posted by POPPYOR. (@poppyorjewelry) on Feb 24, 2015 (s) 7:11 PST
Until this month, the marketing efforts of the company of the Apple for its smartwatch had limited themselves to a special in-store display Colette in Paris last September, the home of Vogue in China next to the model Liu Wen in October, and it makes just a few weeks, the cover of the American magazine of fitness Self, This time, on the wrist of the Victoria Secret Candice Swanepoel model.
I guess that you don’t have to point out the two markets where Apple is focusing in the first place, fashion and sport, Although from here to secure April which we will see more initiatives aimed at the rest of potential buyers.