Tag Heuer Announces Luxury Smartwatch With Android Wear

Two years ago, Tag Heuer announced its first luxury smartwatch with Android Wear. This week he has won a successor with modular design, updated software and salty price.

The Tag Heuer Connected Modular 45 is priced at $ 1,600 and can be customized in several ways prior to purchase, with different colors and materials for the watch case, bracelets, buckles and flaps (part where the bracelet attaches).

And when the smartwatch becomes obsolete? In this case, the company allows to change the watch case (or the whole device) by a mechanical model – the Caliber 5 or the Heuer-02T chronograph.

The 1.39-inch AMOLED screen is round without the Moto 360’s “tire” , has 400 x 400 (287 ppi) resolution, and has a ring around it that contains all the antennas needed for Wi-Fi and Bluetooth. The 45 mm clock also features an ambient light sensor: there is a light tube coming out of the sapphire crystal that arrives inside.

Inside the fully metal body, we have the Intel Atom Z34XX processor, 512 MB of RAM and 4 GB of storage. You will find built-in GPS and NFC for payments, but no 4G nor heart rate monitor.

They are 13.2 mm thick. The 410 mAh battery lasts an average of up to 25 hours. It is waterproof up to 50 m, and there is a membrane to protect the microphone.

As for the system, we have here Android Wear 2.0 with all its new features : a more intuitive interface, Play Store to install apps without using the smartphone, Google Fit able to detect exercises automatically, support payments by Android Pay, among others. You can also customize the Tag Heuer display; Are four thousand different possibilities.

And according to Ehotelat, like Samsung Gear S 3, the Connected Modular 45 will have a personal assistant from Intel. It will have geolocation reminders, activated when you get home or at work; And will be able to understand the context of questions. The feature is not yet ready, but will come in a future update and appear on other devices as well.

The clock module will be available in silver and black; The bracelets will be rubber, leather, titanium or ceramic, in different colors; And it will be possible to choose some adornments, such as rose gold and even diamonds. The basic model comes out for $ 1,600, but the more customizations, the more the price increases .

The Tag Heuer Connected Modular 45 is now available for purchase in the US, UK and Western Europe, Japan, Hong Kong, Australia, Malaysia and Singapore.