This week we released the results of an IDC study that reported a fall of more than 50% in demand for smartwatches in the third quarter of this year compared to the same period last year.
Given this study, we wanted to understand if the Portuguese continue to look for smartwatches and which brands attract them the most.
In order to have a better perception of what the Portuguese are looking for in the world of smartwatches, we asked the price comparator KuantoKusta to help us with this task. It should be borne in mind that this analysis does not reflect the actual purchase of the products, but rather the demand made by the Portuguese through the price comparator, revealing a general view of what will taste in the national market.
The price comparator did not detect a drop in demand for these gadgets, comparing the third quarter of 2015 with the same period of 2016, which was a change in preferences, much motivated by the launch of the own brands.
In the third quarter of 2015, Sony was one of the most sought-after in the world of smartwatches, accounting for 4.1% of all demand for smartwatches, from among dozens of brands available on KuantoKusta. Next, Alcatel had 2.91%. With so many products available on the market, Samsung at the time only came in 5th place with 1.3%.
In the third quarter of this year there was a clear change in demand, Samsung rose to the top with 3.67% and then to Huawei with 2.1%. Note that Apple appears in third place side by side with Sony.
As already mentioned, this study only reflects the demand made through the price comparator and not the actual purchases.
Do you have any touch screen smartwatch? Tell us through mbakecheng the make and model.