How the cooperation of the Swiss Manufactory with the German league looks like
Tomorrow begins the new season 2016/2017 of the first Bundesliga football. Bayern München joins Werder Bremen at the opening game. The official partner of the Bundesliga is Tag Heuer.
The brand cooperates with various national leagues, including the English Premier League, the Spanish LaLiga, the Major League Soccer in the USA and the Chinese League. In addition, there is a partnership with the Copa America, the equivalent of the European Championship on the American double continent.
What the cooperation can look like is shown by the example of the Bundesliga: the Bundesliga-app, which was developed by the German Football League (DFL) specifically for Smartwatches, can be used on the TAG Heuer connected. From the watch you can then read live results and game data such as goals, maps and substitutions.
Before the start of the new season, Tag Heuer also introduced the official Bundesliga watch and introduced the new brand ambassador to football players Mats Hummels. Chronos had the opportunity to interview Mats Hummels. The Bundesliga watch is based on the series Tag Heuer Formula 1: A 43 millimeter-sized three-of stainless steel, whose unidirectional bezel with a 45-minute scale and the lettering “Bundesliga” is provided.
The watch is delivered with two NATO bands, one black and another in the colors of the favorite club. You can choose between twelve color variants.
In the Premier League, the Exchange boards of the fourth official are formed in the TAG Heuer design, as well as the referee during the game the Smartwatch Tag Heuer connected, and for television transmissions is the brand logo to be seen. The Bundesliga watch from Tag Heuer in Stahl with the quartz Ronda 6003. D costs 990 euros. Buc
Tags: date display, three-, stainless steel watches, quartz, Swiss watches, sports watches, Tag Heuer, watches up to 1,000 euro